How can you ensure that your own company becomes a successful business? By studying the market and society and coming up with an innovative product in line with your findings. Here are some tips and tricks.
Of course, you need to make the necessary financial arrangements when you start your own business. But, in the end, everything depends on the success of your business. In these uncertain times you stand a better chance if your product or service is head and shoulders above the rest. Your will then also have a better chance of raising your start-up capital. In addition, subsidies are available for innovative entrepreneurs and products. So think about the changes in the market and in society and adapt your business accordingly. Develop new products or services that respond to the changing market.
Another development you should keep an eye on is corporate social responsibility (CSR). This is about improving social conditions and the environment as well as reporting good business results. The knife cuts both ways: it makes you feel good if you not only earn money with your business but also contribute to a better world. There is also an increasing demand from customers for sustainable and socially responsible products and services. To win a public procurement contract, you will need to show how sustainable you are.
Organisations that support sustainable entrepreneurs are, for example Enviu, innovators in sustainability and Compazz. They will help you with the business plan and know the way to financiers. For general information, please contact MVO Nederland (CSR Netherlands).